According to just about every survey I could find, attorneys are increasingly embracing artificial intelligence tools. Most of these professionals report significant benefits. Some attorneys continue to fumble through without reading the manual. I only hope they do better with lawn mowers and hedge clippers. In this episode, my guest falls in the former camp, finding AI to be an invaluable asset to trial teams. Adam Massaro, an accomplished litigator in intellectual property and high-st...
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According to just about every survey I could find, attorneys are increasingly embracing artificial intelligence tools. Most of these professionals report significant benefits. Some attorneys continue to fumble through without reading the manual. I only hope they do better with lawn mowers and hedge clippers. In this episode, my guest falls in the former camp, finding AI to be an invaluable asset to trial teams. Adam Massaro, an accomplished litigator in intellectual property and high-st...
From Socks to Strategy: What Zoom Focus Groups Reveal About Your Case with Elizabeth Larrick
Emerging Litigation Podcast
39 minutes
4 months ago
From Socks to Strategy: What Zoom Focus Groups Reveal About Your Case with Elizabeth Larrick
How do you know if your witness is credible? Is your evidence compelling—or confusing? And will a jury really care about those bright orange socks? In this episode of the Emerging Litigation Podcast, trial attorney and focus group consultant Elizabeth Larrick joins me to explain how remote focus groups are changing the way lawyers prepare for trial. Elizabeth shares what she’s learned from conducting over 1,000 Zoom focus groups—insights on testing case narratives, assessing witness credibili...
Emerging Litigation Podcast
According to just about every survey I could find, attorneys are increasingly embracing artificial intelligence tools. Most of these professionals report significant benefits. Some attorneys continue to fumble through without reading the manual. I only hope they do better with lawn mowers and hedge clippers. In this episode, my guest falls in the former camp, finding AI to be an invaluable asset to trial teams. Adam Massaro, an accomplished litigator in intellectual property and high-st...
