Empire Secrets of Digital Marketing with Mariana Henninger
Brandmagnetic
119 episodes
3 days ago
Text me! I sat down with my notebook convinced I had to build a big, complicated Black Friday funnel — bonuses, bundles, deadlines, layers… the whole thing. But instead I did something uncharacteristic for Black Friday week: I stopped. I stepped back. And I asked myself the question: “What would feel both mindblowingly generous AND completely aligned?” In this episode, I’m taking you behind the scenes my Black Friday Deals Week that kicks off on Monday and the unexpectedly easy decision that ...
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Text me! I sat down with my notebook convinced I had to build a big, complicated Black Friday funnel — bonuses, bundles, deadlines, layers… the whole thing. But instead I did something uncharacteristic for Black Friday week: I stopped. I stepped back. And I asked myself the question: “What would feel both mindblowingly generous AND completely aligned?” In this episode, I’m taking you behind the scenes my Black Friday Deals Week that kicks off on Monday and the unexpectedly easy decision that ...
Empire Diaries: This Isn’t A Bot: Where AI Goes Too Far in Digital Marketing | Ep. 103
Empire Secrets of Digital Marketing with Mariana Henninger
22 minutes
3 months ago
Empire Diaries: This Isn’t A Bot: Where AI Goes Too Far in Digital Marketing | Ep. 103
Text me! Let’s talk about the robot in the room. In this episode, I’m sharing what I’ve been noticing lately in the wild world of AI — and why the solution isn’t to outsmart the algorithm or crank out more content. It’s to go deeper into the one thing AI can’t replicate: emotional resonance. Here’s what we get into: 📌 The reason AI content is starting to feel like tofu 📌 Why being more you is the only thing worth optimizing for 📌 What emotional storytelling does that machines still c...
Empire Secrets of Digital Marketing with Mariana Henninger
Text me! I sat down with my notebook convinced I had to build a big, complicated Black Friday funnel — bonuses, bundles, deadlines, layers… the whole thing. But instead I did something uncharacteristic for Black Friday week: I stopped. I stepped back. And I asked myself the question: “What would feel both mindblowingly generous AND completely aligned?” In this episode, I’m taking you behind the scenes my Black Friday Deals Week that kicks off on Monday and the unexpectedly easy decision that ...
