Employer branding isn’t just about attracting talent... It's about keeping it. Yet, too often, organisations treat employer branding as an almost entirely, external-facing function, focused on hiring surges and EVP rollouts. But what happens when hiring slows? In the latest Employer Bland episode, I sat down with Charu Malhotra, a prominent leader in Employer Brand & Talent Acquisition, to explore why internal employer branding is so important. Key Takeaways from Our Conversation:  Your EVP doesn't mean much if employees can't feel it.Too many companies invest in EVP activation for attraction but neglect internal engagement. If employees don’t see or feel the EVP in action daily, it’s just a tagline with a short shelf-life. - Internal Employer Branding & Internal Comms.Posting sporadically about culture on Slack or an intranet isn’t enough. It’s about consistent storytelling, reinforcing career paths, ensuring employees see real opportunities within the business before they start looking elsewhere. - Engagement, Retention & Mobility are the new hiring metrics.With recruitment fluctuating, businesses need to double down on retention, engagement and internal mobility. Employer brand teams that focus solely on attraction risk becoming irrelevant—those who drive internal brand advocacy become indispensable. - Employees need to see their future.The #1 reason employees leave? Lack of visible career progression. Charu shared how companies can market internal opportunities better, making growth paths clear and accessible.   We hope you enjoy the episode!