Chris M was lucky enough to catch Chris Le'cand-Harwood whilst he had an hour to kill recently at Heathrow Airport en route to an EB conference in Serbia. The Chris' discussed the rise of Job Branding/Marketing. How it differs from Employer Branding and why its important. Other notable topics discussed; > What is Job Branding and how can you execute a strategy that compliments your overall EB. > How to effectively generate a job category content library and reuse assets many times to increase ROI on effort/cost. > Where Job Branding sits, whose responsibility it is and why it can be easier to sustain and optimise performance vs bigger/broader EB and Rec Marketing initiatives.   As always, feedback is hugely appreciated!