In this episode, Chris speaks with Chad Sowash (co-host, Chad & Cheese podcast and lets face it, he's in the TA GOAT conversation) about Employer Brand's important role in positively impacting the bottom line. Without commercial impact, Employer Branding fails so in Chad's words "stop getting hung up on the minor metrics". EB makes a huge business impact when done right, look out for the major metrics.   Other topics that were covered include; > How to get the c-suite to take EB more seriously (if they aren't currently), it's not a turn-on, turn-off luxury, EB is a business-critical function that needs a 'seat at the table.' > A well-developed EB makes hiring easier, reduces talent spend and increases retention. Major impact metrics are there to be caught! > How bad off-boarding can impact employer brand. > Creating priority business cases to ensure continuous budget, speak the language of the Sales function.   + lots more   Have a listen, hope you enjoy!   Ps, apologies for Chris' poor quality audio, but do not fear, Chad's audio is perfect!