
From a Cold War military idea to a $170 billion medical technology powerhouse, Intuitive Surgical has revolutionized surgery by turning robotic-assisted procedures from science fiction into daily reality worldwide. Their da Vinci Surgical System, born from DARPA-funded research and bolstered by relentless innovation, savvy patent strategy, and a meticulously built ecosystem of surgeons, hospitals, and data, now commands over 90% market share and performs nearly 2.7 million procedures annually. But Intuitive’s story is more than technology—it’s a masterclass in creating unbreakable platform monopolies through network effects, switching costs, and clinical evidence, all while advancing toward AI-driven autonomous surgery. Dive deep into how Intuitive Surgical conquered regulatory, legal, and competitive battles to remain unrivaled—and explore the thrilling challenges and opportunities that will shape the next surgical revolution.
Transcript: https://empor.top/us/ISRG