Empowering Healthy Business: The Podcast for Small Business Owners
Cal Wilder
52 episodes
1 week ago
Many small and mid-size B2B companies extend payment terms—but struggle to know which customers are truly creditworthy. In this episode of the Empowering Healthy Business Podcast, host Calvin Wilder sits down with Brian Suthoff, CEO of Truverto, to explain how businesses can finally get value from credit bureaus and make better credit decisions without heavy IT or manual uploads. Brian breaks down how new accounting system integrations now allow small businesses to automatically share A/R dat...
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Many small and mid-size B2B companies extend payment terms—but struggle to know which customers are truly creditworthy. In this episode of the Empowering Healthy Business Podcast, host Calvin Wilder sits down with Brian Suthoff, CEO of Truverto, to explain how businesses can finally get value from credit bureaus and make better credit decisions without heavy IT or manual uploads. Brian breaks down how new accounting system integrations now allow small businesses to automatically share A/R dat...
# 45 How to Win More Clients Through Referrals Not Cold Leads
Empowering Healthy Business: The Podcast for Small Business Owners
46 minutes
1 month ago
# 45 How to Win More Clients Through Referrals Not Cold Leads
Most B2B service businesses pour time and money into “lead gen,” only to be swamped with unqualified prospects and wasted effort. In this episode of Empowering Healthy Business, host Calvin Wilder talks with Tom Freedman of Defiant Enterprises about a smarter approach: building growth on referrals, not cold leads. Tom shares his five-step framework for making referral-based selling repeatable and scalable, including how to: Reverse-engineer your numbers and model sustainable growthPosition yo...
Empowering Healthy Business: The Podcast for Small Business Owners
Many small and mid-size B2B companies extend payment terms—but struggle to know which customers are truly creditworthy. In this episode of the Empowering Healthy Business Podcast, host Calvin Wilder sits down with Brian Suthoff, CEO of Truverto, to explain how businesses can finally get value from credit bureaus and make better credit decisions without heavy IT or manual uploads. Brian breaks down how new accounting system integrations now allow small businesses to automatically share A/R dat...
