Japan has more than 33 thousand companies that are more than 100 years old, over 40% of the world’s total. Around 140 have existed for more than 500 years and at least 19 say they have operated for more than a thousand years. Behind all these numbers are companies that have endured a lot of difficulties throughout the time period. The shinise, as these ancient businesses are known, are considered national treasures. But how did they all manage to survive for so many years= There are some secrets behind this phenomenon. We look into these reasons in this video.