To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.
I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
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To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.
I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
Matt Bailey welcomes back Nolan Higdon, a professor of history, media studies, and education. Nolan discusses his journey into media literacy. They discuss the state of digital literacy in education and how the U.S. lags behind Europe in integrating media literacy into schools, examining the challenges of decentralized systems, budget cuts, and corporate influence.
The conversation shifts to free speech and the increasing polarization in the digital era. Nolan shares his perspective on why upholding free speech is vital, even when it involves defending views we disagree with. They also touch on the importance of teaching students to think critically about the media they consume.
The episode highlights the growing relevance of certifications over traditional degrees, as well as the challenges universities face in preparing students for the real world. Nolan emphasizes the value of local journalism in media literacy, encouraging students to focus on local issues often overlooked in mainstream media.
Finally, Matt and Nolan discuss the rise of platforms like Substack, which provide independent journalists with a space to share in-depth, algorithm-free content. Nolan shares his experience with Substack and how it has allowed him to reach a broader audience. The episode concludes with reflections on the impact of social media algorithms on free speech and the media landscape.
Learn more about Matt Bailey at: SiteLogic
Nolan Higdon's Substack:
Learn Digital Marketing Skills at: Learn.SiteLogic.com
Get Your Online Marketing Certification at: SiteLogic's OMCA Test Prep
Learn more about your ad choices. Visit megaphone.fm/adchoices
Endless Coffee Cup: Digital Marketing Education
To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.
I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
