To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.
I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
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To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.
I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
Matt Bailey tackles the intricacies of social media careers, mental health, and the ever-evolving landscape of digital marketing. Joined by Jennifer Radke, CEO of the National Institute of Social Media, they explore the findings of NISM's latest social media job study, the importance of ongoing education, and the impact of certification on career advancement.
The study reveals many challenges and rewards of working in social media; the mental health struggles faced by professionals, the complexities of measuring ROI, and the influence of personal bias on consumer behavior.
Fundamental marketing problems of strategic planning, support, and compensation persist in this industry. But there are many external factors coming into play, such the growing backlash against social media and “influencers.”
Tune in as Jennifer and Matt provide invaluable insights into the professional and emotional landscape of social media roles, the necessity of community support, and the significance of continuous learning in staying ahead in a rapidly changing industry.
Whether you're a seasoned social media strategist or just starting out, this episode offers a wealth of knowledge and practical advice to enhance your career and well-being in the digital marketing world.
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SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing
National Institute for Social Media
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Endless Coffee Cup: Digital Marketing Education
To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.
I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
