Matt Dixon shares his clear and simple approach to coaching, emphasizing the importance of purpose, consistency, and developing foundational habits over chasing the latest trends or technologies. Whether you're an ambitious amateur or a seasoned pro, this episode has valuable takeaways to optimize your training and life balance. Matt is the founder and CEO of Purple Patch Fitness, a coaching company that caters to endurance athletes of all levels. Under his guidance, more than 1,500 Purple Patch athletes have qualified for the IRONMAN World Championships. He's an IRONMAN U master coach, a former professional triathlete, and a two-time Olympic trials finalist in swimming with a master's degree in clinical and exercise physiology. Despite the common perception that high-volume training is essential for success, Matt demonstrated that a focused regimen, averaging about 10 hours per week tailored to fit an athlete's lifestyle, was just as effective. While running a large tech company, one of his athletes won an IRONMAN World Championship overall as an amateur on a 10-hour-per-week training plan.