The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
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The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
CEO as Experiment Officer, Design Partner Personas & Rebranding w/ Sha Ma @ Topogy
Engineering Founders
54 minutes 18 seconds
1 month ago
CEO as Experiment Officer, Design Partner Personas & Rebranding w/ Sha Ma @ Topogy
Sha Ma (CEO & Founder @ Topogy) deconstructs the concept of CEO as the “chief experiment officer” / “chief everything officer,” detailing how she personally tests, onboards and scales out AI tools to accelerate her team. Plus we cover how they identified the right customer personas, found design partners, and navigated a full startup rebrand.
Engineering Founders
The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
