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English language Visionary Marketing Podcasts
Visionary Marketing
98 episodes
1 week ago
Visionary Marketing publishes interviews with experts, marketers, innovators, Web and business experts on the subjects of innovation and marketing
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All content for English language Visionary Marketing Podcasts is the property of Visionary Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Visionary Marketing publishes interviews with experts, marketers, innovators, Web and business experts on the subjects of innovation and marketing
Show more...
Business News
Technology,
Business,
News,
Marketing
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/45/ca/f2/45caf202-eee1-d4a2-c9be-0cf6d4d69c45/mza_1214192733593413419.jpg/600x600bb.jpg
GenAI Prompting Guide for Aspiring Experts
English language Visionary Marketing Podcasts
7 minutes 32 seconds
7 months ago
GenAI Prompting Guide for Aspiring Experts
If you are dying to understand the various GenAI prompting methods, how AI interacts with your prompt, and why this is key to optimising your results, this free prompting guide was made for you. This manual describes GenAI chatbots and the different methods of prompting. It was put forward by Frederic Cavazza, a digital transformation expert, consultant and speaker with over 25 years of experience.
A Free Prompting Guide for Aspiring GenAI Experts
I’ve known Frederic Cavazza for years and I’ve even had the pleasure of working on a few engagements with him. As we were on our way to a GenAI client workshop a few months ago, he showed me this guide and I thought to myself: “This is exactly what I’d like to share with my readers and students”.
Hence this translation and adaption of Frederic’s prompting guide, with his kind permission. I tried his tricks myself and I can guarantee that the mega prompt he describes at the end of the guide is really something you should test, copy, paste, adapt and keep in your own prompt library.
A GenAI Guide about the Art of Prompting
Artificial intelligence is booming, and chatbots like ChatGPT are radically transforming the way we interact with digital tools, changing the way we work. This guide aims to introduce you to the art of ‘prompting’, a key skill for engaging effectively with these artificial intelligence platforms and making the most of their potential.
If you’re researching a topic on the Web and you type in a simple key phrase, the result may not be very compelling. On the other hand, if you structure your search well, you’ll get more relevant answers. And so it goes with artificial intelligence tools like chatbots or digital assistants.
The more structured the prompt, the more relevant the outcome
GenAI Prompting?
The way you ask AI chatbots questions or give them instructions is conducive to more or less convincing results. This is what is called ‘prompting’, i.e., the art of formulating clear and precise instructions to guide the work of artificial intelligence models.
In essence, a well-structured prompt is like a well-formulated search query. When done properly, it shall provide relevant results.
There is no one-size-fits-all prompt methodology, as use cases differ from one user to another. However, we recommend you use one of these three methods based on your needs.
Three Recommended GenAI Prompting Methods
These three methods are entitled RTF (Role, task, format), CRAFT (Context, role, action, format, tone of voice) and COAT-SITES (context objective, acumen, task, specimen, impediments, tone of voice, encoding, scrutiny). Each technique works best depending on expected results. RTF was made for quick results, CRAFT, for simple questions with more accurate results and COAT-SITES, for clear cut questions and extensive results.
So, what are these methods about? Here they are in more detail.
1. RTF Method
With RTF, the prompts specify the role, task and format that AI should adhere to. It consists in a simple, “you are…, you must…, your answer must…” Role indicates who the AI bot should impersonate, providing a contextual framework. Task, gives AI the precise action or problem to be solved, guiding AI towards the expected objective. And Format specifies the type and structure of the outcome.
2. CRAFT Method
Should you be looking for more accurate results, it might then be a good idea to expand your prompt to incorporate more context. The CRAFT method is therefore what you would have to resort to. CRAFT implies providing specifics to the AI chatbot in your prompt such as, “I’m in charge of…, you are… you have to…, your answer should include…, choose the following tone of voice.”
With the CRAFT method,
English language Visionary Marketing Podcasts
Visionary Marketing publishes interviews with experts, marketers, innovators, Web and business experts on the subjects of innovation and marketing