In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school!
Listen now to start enjoying the ROI of split testing at your school!
Read the transcript here: https://enrollmentresources.com/podcast-transcript-the-roi-of-split-testing/
If you think you have a marketing or admissions problem, you probably do.
Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.
250-391-9494
info@enrollmentresources.com
www.enrollmentresources.com/contact
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In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school!
Listen now to start enjoying the ROI of split testing at your school!
Read the transcript here: https://enrollmentresources.com/podcast-transcript-the-roi-of-split-testing/
If you think you have a marketing or admissions problem, you probably do.
Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.
250-391-9494
info@enrollmentresources.com
www.enrollmentresources.com/contact
Bite-Sized Big Idea - A Peek Around The Corner (brief)
Enrollment Management Round Table Podcast
3 minutes 42 seconds
7 years ago
Bite-Sized Big Idea - A Peek Around The Corner (brief)
The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships.
If there indeed is a contraction of international students, how will this play out?
Demographic Chasm
Colleges have used international students as a ‘demographic patch’ to backfill in the under 20-year-old demographic. That patch could rapidly recede, and schools that rely on 17 to 20-year-old international students could be walking into a mess. Whats plan C for them?
Britannia Rules the Seas
Commonwealth countries are and will be sopping up the international student market left from the US, continuing to build on their high-quality and welcoming brand. For example, as I understand it, most Commonwealth countries have liberal post graduate Working Visas for International Canadian grads.
How might this play out?
US schools with declining international enrollments could look for ways to fill the enrollment void by using more aggressive, metric-driven Enrollment Management tactics. They will begin to push on the market share traditionally held by Proprietary Schools. Some schools like Royal Roads University have exported a campus to China. How will this play out? Should schools who need the Gen Z cohort consider shrinking their school? Lower expectations?
The travel ban ratification will have ripples everywhere within North American EDU. It’s best if possible to get ahead of this possible trend.
In my personal opinion.
Thoughts?
Gregg Meiklejohn
Co-founder, Enrollment Resources
Enrollment Management Round Table Podcast
In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school!
Listen now to start enjoying the ROI of split testing at your school!
Read the transcript here: https://enrollmentresources.com/podcast-transcript-the-roi-of-split-testing/
If you think you have a marketing or admissions problem, you probably do.
Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.
250-391-9494
info@enrollmentresources.com
www.enrollmentresources.com/contact