Welcome to Podcast 3 of our 5 part summer series, "How to Create a World-Class Enrollment Process." The topic that we address today is “How do we create a culture that obsesses about a positive first impression?” To set up a world-class enrollment process you need to create a great first impression. This begins BEFORE a lead walks through your door. Being strategic about how you get your leads is the precursor to blowing them out of the water when it comes time to meet face to face. As Tom King wisely remarks, “You can only sell to people who have a genuine interest in, or need for your product.” But how should you know where to find those people? Listen in to the Enrollment Resources and Velocify team come together to offer sage advice on how to go about generating and impressing amazing, qualified leads, and different strategies on how to create a positive first impression that leads to a world-class enrollment process.