On the latest episode of The Enterprise Sales Development Podcast, we delve into the captivating world of storytelling in sales with the esteemed guest, Mark Carpenter. Known for his mastery in shaping narratives, Mark elucidates why storytelling is a powerful tool in business, fostering connections, and engendering trust in ways that data alone can't. This episode offers valuable lessons on crafting compelling stories that resonate with your audience, engage their emotions, and ultimately, drive sales. Furthermore, Mark takes us on a fascinating journey through the digital transformation of today's work environment. He shares in-depth insights into how digitalization is reshaping the sales landscape, creating opportunities for businesses to engage with their clients in new, innovative ways. Join us on this enlightening journey where you'll learn not just the 'how' but also the 'why' behind using storytelling in sales. Discover how to navigate the evolving digital workspace and equip yourself with strategies to stay ahead in this dynamic environment. Tune into "The Enterprise Sales Development Podcast" now – the perfect blend of knowledge, experience, and innovation to fuel your sales growth. WHAT YOU’LL LEARN Using storytelling to teach and sell Why storytelling in business works Digitalization in today's work environment QUOTES “Storytelling is as old as mankind, this is how we communicated with each other, this is how we established our tribes.” - Mark Carpenter [2:31] “This is about building relationships, it's about building and strengthen relationships.” - Mark Carpenter [13:49] “We think that by showing charts, and figures, and data, that’s gonna boost our credibility with people, but its actually making the connection to them as human beings, that becomes more credible” - Mark Carpenter [23:31] TIMESTAMPS [0:00] - Meet Mark Carpenter [5:26] - Mark explains the impact of storytelling [11:50] - Using storytelling for playbooks and handling rejection [17:01] - Storytelling with other people stories  [21:34] - Why storytelling is as useful in business as it is  [27:00] - Mark about leading as people  [32:45] - Digitalization in today's work environment [42:55] - Connect with Mark CONNECT Mark's LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices