In the latest episode of “The Enterprise Sales Development Podcast” we had the pleasure to talk to Nick Kennedy, Customer Success Manager at CIENCE. Nick discusses the importance of effective strategies for sales development, providing actionable tips to boost performance. He emphasizes leveraging AI as a tool to augment, not replace, human interaction. Additionally, Nick offers a tantalizing glimpse into the factors behind CIENCE's remarkable growth, providing valuable insights for organizations aiming to excel in customer success. Tune in this episode to learn about this and much more! WHAT YOU’LL LEARN Sales development strategies How to properly use AI on SDR teams Sneack peak of CIENCE’s secrets to success QUOTES “Getting that clear line of site in terms of what SDRS are hearing from prospects and what they're reading from prospects coming back to them is the best way to optimize.” - Nick Kennedy [7:22] “Refining the ICP, I feel like you have to look at the probabilities, you have to look at where you've had success in the past as well, and try to capitalize on that success.” - Nick Kennedy [11:32] “I will say AI is not the best at writing emails, it's very good at personalizing, it's very good at creating segmented messaging that addresses specific challenges, goals, KPI'S even owned by specific roles.” - Nick Kennedy [29:44] TIMESTAMPS [0:00] - Meet Nick Kennedy [4:04] - Is relevance the number one criteria for success? [6:46] - Nick on getting feedback from campaigns  [9:54] - The problem with broad ICP’s [13:48] - Metaphorical sales changes throughout the years in CIENCE [20:50] - How CIENCE has evolved in the last years [24:36] - What has changes in sales development according to Nick [28:38] - Nick’s experience using CIENCE’s AI tools [41:36] - Nick on AI prompts [49:28] - Connect with Nick Kennedy CONNECT Nick Kennedy's LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices