Mastering the MATT Framework: Unlocking the Secrets to Successful Sales Development

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Enterprise Sales Development (CIENCE)

Eric Quanstrom

116 episodes

1 week ago

The Enterprise Sales Development podcast offers insights on ABM, prospecting, outbound, and the world of sales development. Host Eric Quanstrom is the CMO at the leading Sales Development company CIENCE, where he interviews proven leaders, rockstar performers, renowned authors, and one-of-a-kind personalities to learn the latest and greatest strategies for success. Come level up with us!

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Mastering the MATT Framework: Unlocking the Secrets to Successful Sales Development

Enterprise Sales Development (CIENCE)

49 minutes 40 seconds

1 year ago

Mastering the MATT Framework: Unlocking the Secrets to Successful Sales Development

In this episode, Jimmy Chen, Sr. Director of Sales Development at Sigma Computing, shares his invaluable insights on optimizing sales development using his MATT framework (Messaging, Activities, Targeting, Timeline).

Discover how to craft effective messaging, prioritize activities, target the right accounts and personas, and leverage timeline for better results.

Jimmy and host Eric discuss overcoming outdated dogmas, building consensus, and the importance of thoughtful management in the ever-changing sales development landscape.