In this episode of Enterprise Minds, Dave Dougherty and Alex Pokorny tackle the ever-evolving world of B2B content strategy. Whether you're stepping into a new marketing role or overhauling outdated content, they explore tactical steps, team dynamics, and AI-driven tools that can streamline your workflow without sacrificing creativity. They discuss how to prioritize content fixes, gather critical internal data, handle internal politics around editing, and embrace AI to boost both operations a...
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In this episode of Enterprise Minds, Dave Dougherty and Alex Pokorny tackle the ever-evolving world of B2B content strategy. Whether you're stepping into a new marketing role or overhauling outdated content, they explore tactical steps, team dynamics, and AI-driven tools that can streamline your workflow without sacrificing creativity. They discuss how to prioritize content fixes, gather critical internal data, handle internal politics around editing, and embrace AI to boost both operations a...
Ep 49: The Interplay of AI, Personalization, and Human Expertise in Business
Enterprising Minds
44 minutes
7 months ago
Ep 49: The Interplay of AI, Personalization, and Human Expertise in Business
In Episode 49 of Enterprise Lines, we explore the complex and often misunderstood balance between AI-driven automation and the irreplaceable value of human expertise in today’s business landscape. As AI tools become more sophisticated, businesses face new challenges in delivering truly personalized experiences, especially in the world of B2B commerce. The conversation begins with reflections on upcoming speaking engagements before diving into a candid discussion about AI’s current limitations...
Enterprising Minds
In this episode of Enterprise Minds, Dave Dougherty and Alex Pokorny tackle the ever-evolving world of B2B content strategy. Whether you're stepping into a new marketing role or overhauling outdated content, they explore tactical steps, team dynamics, and AI-driven tools that can streamline your workflow without sacrificing creativity. They discuss how to prioritize content fixes, gather critical internal data, handle internal politics around editing, and embrace AI to boost both operations a...
