Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.
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Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.
Become Time Rich: Ditch Busywork and Build Real Wealth with Lloyd Ross
Entrepreneur Conundrum
36 minutes 10 seconds
1 month ago
Become Time Rich: Ditch Busywork and Build Real Wealth with Lloyd Ross
In this episode of Entrepreneur Conundrum, Virginia sits down with lawyer-turned-multi-business owner and seven-figure investor Lloyd Ross to unpack what it really means to be time rich and financially free. Lloyd shares how he walked away from an unfulfilling legal career, burned out commutes in Abu Dhabi, and traditional “success” to build leveraged income streams, a multi-million-dollar portfolio, and a lifestyle where freedom is his highest value.
Lloyd explains why busyness is often a symptom of poor strategy and low leverage, not a badge of honour—and how our environment, identity, and standards shape our financial outcomes. He dives into the mindset and behaviour shifts that helped him become a published author, award-winning podcast host, network marketing leader, and co-owner of multiple businesses, while still protecting white space in his calendar.
You’ll hear Lloyd’s practical frameworks for raising your money standards, buying assets, delegating as an act of leadership (and personal development for others), and “marrying the process and divorcing the outcome.” If you’ve ever worn “busy” like a badge or felt guilty earning more while doing less, this conversation will challenge your thinking—and show you what becoming time rich can look like in real life.
Entrepreneur Conundrum
Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.
