Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.
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Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.
Redefining Goals: Behavior-Driven Change with Michael Lopez
Entrepreneur Conundrum
25 minutes 51 seconds
1 month ago
Redefining Goals: Behavior-Driven Change with Michael Lopez
In this episode of Entrepreneur Conundrum, Virginia sits down with Michael Lopez—best-selling author, LinkedIn Top Voice, and behavior-driven change strategist—to unpack why most transformations stall and what to do differently if you want change to actually stick.
Michael shares his journey from military intelligence and Big Four consulting to building his own boutique consultancy focused on behavior-centric change. He explains why treating employees as one big group sabotages transformation, how redefining goals from nouns to verbs keeps you motivated, and why raising your hand for the hardest job no one else wants is one of the most powerful career and leadership moves you can make.
You’ll hear practical insights on designing change at the individual level, using failure and “watching the tape” as a tool for growth, and shifting from control to coaching so your people own the “how.” If you’ve ever felt stuck trying to lead change—in your life or your organization—this conversation will help you rethink your approach and unlock new momentum.
Listen in to learn how to make effort the reward, embrace mistakes as fuel for neuroplasticity, and build teams that don’t fear change, but grow through it.
Entrepreneur Conundrum
Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.
