It’s Friday and we’re back with another Stoppage Time with Uncle Rob! This week, we dive into one big theme that kept showing up in every conversation I had: the power of telling your unique story.

From my chat with LA startup lawyer Alex Bruno to conversations with founders, mentees, and friends, I was reminded that even in an era dominated by AI, our humanity and our personal stories remain our greatest advantage.

In this episode, I reflect on why storytelling matters more than ever—how it shapes trust, influences business decisions, and opens doors we didn’t even know existed. I also share how Diana and I are rethinking our own story as The Storytellers Company moves into 2026, and why so many leaders struggle to communicate the vision they see so clearly in their own minds.

If you’re building something, leading a team, or simply trying to better express who you are and what you stand for, this episode will push you to think deeper about your story and how you choose to tell it.

Thanks for spending your Friday with me. Peace, love, joy… and clarity on your story.

Chapters

00:00 The Power of Storytelling in Business

05:58 Connecting Through Humanity and Technology

11:38 Embracing Your Unique Narrative