ELI - 499 | He Built a Product So Good, Customers Give It a 100% Rating

https://is1-ssl.mzstatic.com/image/thumb/Podcasts114/v4/ab/c3/c6/abc3c68f-cf7e-153f-ecda-0fa7797e9088/mza_14286306847220872399.jpg/600x600bb.jpg

Entrepreneur's Live Interviews 🎙️

Priya Ranjan Mohanty

514 episodes

3 days ago

India is evolving to become the next economic superpower. It is essential for everyone to play their part. We are doing so by building a platform where entrepreneurs can share their stories with the masses. We expect the result to be more people joining the path of entrepreneurship and in turn skyrocket our economy. ELI or Entrepreneur's Live Interviews 🎙️ is a social venture that aims to inspire young people into entrepreneurship. India needs a lot of entrepreneurs right now. Entrepreneurs create employment, produce economic value, and bring glory to our country.

Entrepreneurship

Business

RSS

All content for Entrepreneur's Live Interviews 🎙️ is the property of Priya Ranjan Mohanty and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded/8615710/8615710-1602929584831-a9c473f5a7a7d.jpg

ELI - 499 | He Built a Product So Good, Customers Give It a 100% Rating - Indusface Founder

Entrepreneur's Live Interviews 🎙️

43 minutes 14 seconds

3 months ago

ELI - 499 | He Built a Product So Good, Customers Give It a 100% Rating - Indusface Founder

In this episode of ELI, we sit down with Venkatesh (Venky) Sundar, the Co-founder of Indusface, a leading application security SaaS company protecting over 5,000 global businesses.Venky shares his incredible journey from being a sports stats junkie in India to building a globally recognized cybersecurity product. He talks about the early days of Indusface, the pivotal acquisition of their first product by Trend Micro, and the lessons learned that led to the creation of their flagship platform, AppTrana.Dive deep into the world of application security as Venky explains how Indusface is tackling modern threats, the dual role of AI as both a disruptor and an enabler, and why cybersecurity needs to be a day-one priority for every founder.Tune in to learn:- How a conversation about meeting Sachin Tendulkar led to a business partnership.- The strategy behind achieving a 100% customer recommendation rating on Gartner.- Why the underserved SMB market is a multi-trillion dollar opportunity for cybersecurity.- The five key components of AppTrana and how it provides end-to-end protection.- Actionable advice for founders on building a secure and scalable business from the ground up.Chapters:(0:00) - Introduction to Venkatesh Sundar, Co-founder of Indusface(0:34) - Venky's Background: From Chennai to North America and Back(1:54) - The Origin Story of Indusface & Its Roots in Cybersecurity(2:49) - From Sachin Tendulkar to a Business Partnership(4:57) - Finding a Niche: Securing Public-Facing Applications & APIs(6:55) - The First Big Milestone: Acquisition by Trend Micro(8:03) - The Birth of AppTrana: From Risk Assessment to Full Protection(9:03) - Building a Global Product from India(13:06) - Go-To-Market Strategy & Defining the Ideal Customer Profile(16:26) - Why Indusface's Customers are Vertical-Neutral(21:16) - Balancing a Generic Platform with Industry-Specific Customizations(25:02) - The Secret to Achieving 100% Customer Recommendation(29:26) - A Deep Dive into the 5 Pieces of the AppTrana Platform(31:58) - The Double-Edged Sword: AI as a Disruptor & Enabler in Security(37:40) - Why Cybersecurity is a Day-One Priority, Not an Afterthought(42:30) - Final Words & Inspiring the Founder Ecosystem#Cybersecurity #SaaS #FounderStory #Indusface #StartupIndia #AppTrana #AIinCybersecurity