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In today's episode, we have a true visionary in the world of circular design and sustainable innovation, Tim Binnion, the founder of (Better) Labs, a powerhouse in Shanghai, China, pioneering the path toward a circular and sustainable future. In this interview, we delve into Tim's remarkable journey, exploring his unique approach to circular design and innovation. Here are the key takeaways: A Pioneer in Circular Design: Tim is not just a product design engineer; he's a driving force behind circular design workshops, innovation awards, and prestigious green cities conferences. He's one of the first to blend product design, engineering, and sustainability in China. Early Beginnings: Tim's journey began as a child in Melbourne, Australia, where he was captivated by creating things from Legos, cardboard, and strings. This childhood passion eventually led him to create products that balance design creativity and engineering progress. Circular Economy Explained: Tim shares insights into the circular economy, emphasizing the need to reduce waste and make products more repairable. He highlights the lost value and energy in traditional product manufacturing and why it's crucial to shift toward circular design. Challenges in Sustainability: Tim discusses the challenges of promoting sustainability, especially when many companies are driven by high profit margins. He underlines the importance of shifting the mindset to make sustainability more accessible and affordable. Navigating the Digital World: As an entrepreneur, Tim acknowledges the challenge of reaching out to potential clients in the digital space. He emphasizes the need to understand their needs and problems to provide value effectively. Learn more about time and his work on: Linkedin: https://www.linkedin.com/in/timbinnion/ Take the CEO Type Quiz to discover your entrepreneurial strengths and receive personalized insights into your leadership style. Visit https://levelupquest.podia.com to get started!