What does it take to break free from the gravitational pull of “business as usual” in higher ed marketing? In this episode of Escape Velocity, Tracey Halvorsen sits down with Mallory Willsea—B2B media consultant, AI strategist, and award-winning host of Higher Ed Pulse.

Mallory shares how she built and scaled media brands like Higher Ed Live and Enrollify, why she believes leaders should stop waiting for permission and start building their own stage, and what it really takes to adopt AI without falling for hype. Along the way, she and Tracey delve into the realities of trust versus likability in leadership, why time is the biggest barrier to AI adoption, and how small risks can accumulate into big wins—even in tradition-bound institutions.

Whether you’re navigating higher ed, rethinking your career, or simply looking for inspiration to take the leap, this conversation will leave you with frameworks, metaphors, and courage to try the things that scare you most.