Carl Smith is more than a leader—he’s a community builder, a mentor, and, as I call him, the “daddy of digital agencies.” In this episode, we dig into everything from the evolution of agency life to the promise and peril of AI, the value (and curse) of ego, and why trust and human connection matter more than ever. Carl shares candid stories from his time running an agency, building the Bureau of Digital, and navigating complex relationships in creative teams. It’s funny, heartfelt, and packed with hard-earned wisdom. If you’re building a business, leading a team, or trying to stay sane in a shifting industry—this one’s for you.