What does it really mean to lead creative work in a world being reshaped by AI, complexity, and constant change?

In this episode, Tracey Halvorsen sits down with Christina Melito, Creative Director at Fifteen4, for an honest, funny, and deeply insightful conversation about what creative leadership actually requires today — from managing stakeholders in regulated industries to operationalizing AI tools without losing your soul.

They explore how tension can be a design tool, why client work is often a form of behavioral psychology, and how real change comes not from polishing pixels — but from shifting minds.

Plus:

– Why AI might be the most liberating thing to happen to creative teams in 20 years

– How to make clients feel heard without losing sight of what really matters

– What nobody tells you about visual design (spoiler: zooming in 10,000%)

– And yes, the return of the lawnmower, microwave baloney, and meat roll-ups

This isn’t just about websites — it’s about transformation.

And how brave, curious creatives help make it happen.