In this freestyle episode, Rickard shares reflections from a recent interview about the future of fitness — and why most people still think of it as “just a hobby.”

We dive into:

• Why the mindset around “sport” vs. “fitness” is broken

• How preventive care could change everything — even healthcare costs

• What the Momentum Method really is (and how it helps members build unbreakable consistency)

• How to adjust workouts based on sleep, stress, and readiness and why PRs shouldn’t be your only goal

• What Club++ actually offers and how it fits into the Momentum Method

Plus: the real numbers behind 1,000+ PRs and what we aim for next.

It’s raw, unscripted, and personal. But that’s where real change begins.