Listeners, welcome to the European Union Tariff News and Tracker, your concise snapshot of how US trade policy and Trump-era tariffs are reshaping the transatlantic economy.
According to trade analysts at the Coalition for a Prosperous America, the US goods trade deficit with the European Union has widened sharply, reaching roughly 174 billion dollars year‑to‑date, making the EU America’s second‑largest source of trade imbalance after China and putting it on track to overtake China within the next two years if current trends continue. That gap is being driven in part by higher‑value manufactured and luxury goods flowing from Europe to the US, even as tariffs bite into specific sectors.
On the tariff front, 2025 has been defined by Donald Trump’s renewed use of tariffs as his tool of choice in dealing with the European Union. Gambero Rosso International reports that a 15 percent US tariff on a range of EU products, including many wines, came into force at the start of August, capping months of threats in which possible tariff levels were floated as high as 100 or even 200 percent. Italian wine producers, represented by the Unione Italiana Vini, initially warned that these measures could wipe out around 330 million euros in value in the US market, with later estimates suggesting potential losses closer to 1 billion euros for Italy’s wine sector alone.
Importers tell Gambero Rosso International they rushed to move inventory into the US early in 2025 to lock in pre‑tariff prices, but that buffer is now fading. Because of the way the three‑tier US distribution system magnifies costs, a 1‑euro tariff at the border can translate into roughly a 3‑dollar increase on the retail shelf. Industry executives warn that the true consumer impact will become visible from December 2025 into early 2026, as new, tariff‑burdened shipments work through price lists that wholesalers can only adjust with 90 days’ notice.
Spirits and broader alcohol are also at the center of looming tariff risks. The trade coalition Toasts Not Tariffs, cited by The Spirits Business, has petitioned the Trump administration to roll back the current 15 percent tariff on EU wines and spirits, warning that if these duties remain in place “the consequences will be severe” for US businesses and jobs linked to European imports. The Spirits Business notes that when the European Union previously retaliated with a 25 percent tariff on American whiskeys between 2018 and 2021, US whiskey exports to the EU dropped by about 20 percent. For now, the EU’s retaliatory tariff on American alcohol is suspended, but without a permanent settlement, US exporters face the prospect of a 30 percent EU tariff snapping back into place in February 2026.
Altogether, listeners are watching a fragile truce: Trump‑era tariffs on EU goods are already reshaping prices and trade flows, while European retaliation hangs in the balance, with wine, spirits, and high‑value manufactured goods at the center of the dispute.
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