If you think flashy graphics and a catchy tagline are enough to sell out your event—you’re missing the mark. This week, Megan Martin sits down with Joe Federbush, President & Chief Strategist of EVOLIO Marketing, who’s been behind some of the most successful event marketing campaigns in the industry.
Joe doesn’t just crunch numbers—he shows how data and creativity can work together to transform how we design, promote, and measure events. From winning over skeptical stakeholders to proving ROI that actually matters, Joe shares the behind-the-scenes truth about what makes event marketing tick.
What You’ll Learn in This Episode:
Why most event marketing campaigns fail before they even launch
The key data points that really prove ROI (and which ones don’t)
How to sell the value of events to decision-makers who don’t “get it”
Ways to make your campaigns resonate beyond the event floor
How creativity and measurement work hand-in-hand to drive success
About the Guest:
Joe Federbush is the President & Chief Strategist of EVOLIO Marketing, a leading agency helping brands maximize their event and experiential investments. With decades of experience in research, strategy, and creative marketing, Joe is known for helping clients move beyond surface-level metrics to campaigns that truly convert.
Connect with Joe
https://www.linkedin.com/in/joefederbush
Connect with Megan
Head to eventaboutitpodcast.com to share YOUR “Vent of the Week” and join the Squared Squad for bonus content, guest Q&As, and our exclusive After Show.