If you’ve ever felt like your event lineup is running on repeat, this episode is your wake-up call. Megan Martin sits down with Marc Ghafoori, a creative event strategist who’s built a career helping brands transform tired conference formats into experiences that actually inspire people to care.
Together, they talk about the all-too-familiar chaos that happens when plans go sideways and how to bring the energy back when your keynote—or your client—loses the plot.
From what makes a good event actually “good” to the creative burnout so many producers face, this episode gives the honest, funny, and sometimes painfully relatable truths about being the one everyone looks at when the lights flicker.
They also play a round of Tooth or Dare, where Marc shares which event buzzwords make him cringe and the one industry peer he’d love to trade jobs with (spoiler: he might bend the rules on that one).
🔥 What You’ll Learn in This Episode:
How to reset the room when a keynote (or an event) derails
Why creativity doesn’t survive in constant chaos
What makes event producers secretly love the adrenaline rush
The buzzword Marc thinks should be permanently banned
Which event pro he’d swap roles with for a week—and why
About the Guest:
Marc Ghafoori is an award-winning event strategist and creative producer known for turning traditional conferences into high-impact, story-driven experiences that connect audiences and brands. His work blends design, direction, and innovation to help clients deliver events that resonate long after the lights go down.
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Connect with Us!
Follow the show on social media @eventaboutit
https://www.instagram.com/eventaboutit
Work with Megan Martin
https://msquareddynamics.com/
Connect with the Guest
https://www.alphatooth.com/marc-ghafoori