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EVENT ABOUT IT: Event Marketing, Strategy & Business Growth
Megan Martin
38 episodes
5 days ago
Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.
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Marketing
Business
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All content for EVENT ABOUT IT: Event Marketing, Strategy & Business Growth is the property of Megan Martin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.
Show more...
Marketing
Business
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15 AFTER SHOW - Do You Really Need a CMP to Level Up in the Events Industry? with Jessie Smith
EVENT ABOUT IT: Event Marketing, Strategy & Business Growth
26 minutes 21 seconds
1 month ago
15 AFTER SHOW - Do You Really Need a CMP to Level Up in the Events Industry? with Jessie Smith

If you’ve ever wondered how your early event jobs shaped the way you plan today, this one’s for you. In this “Dynamic Dialogue After Show”, host Megan Martin and guest Jessie Smith rewind to where it all began.

Starting on the venue side, learning the ropes from restaurant sales offices to full-scale corporate programs, and how those “learn-it-on-the-fly” lessons built a 20-year career in events for Jessie.

Jessie opens up about what earning two degrees in event management really taught her, and how living at a slower pace has reshaped her approach to work, leadership, and burnout.

From hospitality roots to managing high-stakes global programs, this “After Show” is a refreshing reminder that success looks different for everyone. It’s okay to define it on your own terms.


🔥 What You’ll Hear in This Episode:

  • How starting on the venue side shapes the way planners think

  • Why formal education in event management still matters

  • The difference between big-city hustle and small-town balance

  • Whether earning your CMP is truly worth it — and what it actually changes

  • How Jessie defines “success” after two decades in events


About the Guest:

Jessie Smith is an Event Manager at Enterprise Events Group and a Certified Meeting Professional (CMP), Virtual Event Producer, and Event Strategist. She’s an industry enthusiast who brings heart, humor, and hands-on experience to every production she manages.


Have a Vent of the Week?

Head to eventaboutitpodcast.com to share YOUR “Vent of the WeeK”, it can be anonymous, and join the Squared Squad for bonus content!


Connect with Us!

Follow the show on social media @eventaboutit

https://www.instagram.com/eventaboutit

Work with Megan Martin

https://msquareddynamics.com/

Connect with the Guest
https://www.linkedin.com/in/jesssmith1031/

EVENT ABOUT IT: Event Marketing, Strategy & Business Growth
Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.