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EVENT ABOUT IT: Event Marketing, Strategy & Business Growth
Megan Martin
38 episodes
5 days ago
Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.
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Marketing
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All content for EVENT ABOUT IT: Event Marketing, Strategy & Business Growth is the property of Megan Martin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.
Show more...
Marketing
Business
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16 What If Your Event Was Designed For the Brain, Not the Budget? with Dr. Kristin Malek
EVENT ABOUT IT: Event Marketing, Strategy & Business Growth
26 minutes 33 seconds
1 month ago
16 What If Your Event Was Designed For the Brain, Not the Budget? with Dr. Kristin Malek

Have you ever poured your soul into an event and still wondered… did anyone actually learn anything? If that question feels too real, this episode is a must listen. Megan Martin sits down with Dr. Kristin Malek, the architect of curiosity who mixes neuroscience with name badges to design events that shift hearts, minds, and behavior.

From her Las Vegas executive director days to the moment she realized event agendas were “RSVPing no” to her brain, Dr. K comes in blazing with alliteration, improv energy, and lines like, “You cannot spreadsheet serotonin.”

They play a round of Science or Schedule, where Megan tosses out industry dilemmas and Dr. Kristin fires back with gems including, “A ninety minute keynote is our parents lifetime,” and “Sending the PowerPoint is like sending a grocery list and calling it dinner.”

What You’ll Learn:

• Why adult attention spans tap out at twelve minutes

• Why overstuffed agendas kill transformation

• “You cannot hashtag oxytocin” and other truths about your event

• A Lego story that changed a community

• How good design thinking shapes experiences far beyond events

And her Vent of the Week story about eight board members having emotional breakthroughs with Legos. Iconic.


Guest Bio:

Dr. Kristin Malek is an internationally recognized designer and educator specializing in mindset and behavior change, known for blending neuroscience, psychology, and experience design to create measurable transformation.


Have a Vent of the Week?

Head to www.eventaboutitpodcast.com to share YOUR “Vent of the Week” and join the Squared Squad for bonus content, guest Q&As, and our exclusive After Show.


Connect with Us!

Follow the show on social media @eventaboutit

https://www.instagram.com/eventaboutit

Work with Megan Martin

https://msquareddynamics.com/

Connect with the Guest

https://www.linkedin.com/in/drkevents/⁠

EVENT ABOUT IT: Event Marketing, Strategy & Business Growth
Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.