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EVENT ABOUT IT: Event Marketing, Strategy & Business Growth
Megan Martin
38 episodes
5 days ago
Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.
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Marketing
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All content for EVENT ABOUT IT: Event Marketing, Strategy & Business Growth is the property of Megan Martin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.
Show more...
Marketing
Business
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18 Overwhelmed by Event Trends? How to Decide What Actually Drives ROI
EVENT ABOUT IT: Event Marketing, Strategy & Business Growth
46 minutes 2 seconds
2 weeks ago
18 Overwhelmed by Event Trends? How to Decide What Actually Drives ROI

AI in every session title. Wellness lounges next to espresso bars. Puppies that are cute … but don’t close deals.

If you’re an event professional or event marketer trying to separate what’s trendy from what actually works, this live episode of Event About It is for you.

Recorded in front of a studio audience at the Club Ichi Telethon, this episode is loud, unfiltered, and packed with real opinions from people who’ve seen events go very right — and very wrong.

Together, we debate today’s biggest event trends, share real behind-the-scenes failures, and break down how smarter event strategy leads to stronger business growth.

This is Event Growth Unfiltered — live.

🔥 In this episode, you’ll learn:

  • Which event trends deserve a hard mute — and which ones still deliver ROI

  • How misaligned content, wellness messaging, and logistics hurt attendee trust

  • What real event pros do when production fails, power goes out, or plans unravel live


🎤 Live panel guests:

  • Seth Weiner — Your Rocktioneer® | The Fundraising Producer Benefit Auctioneer | Emcee | Game Show Host | CAI, BAS
  • David T. Stevens — Co-Founder, Olympian Meeting
  • Antwone Stigall — Owner & Chief Event Officer, Planner Approved

If you plan, market, or produce events — and want fewer gimmicks and better results — you’re in the right place.

🎧 Subscribe for weekly episodes focused on event marketing, event strategy, and business growth

👉 Your backstage pass to event success.


Have a Vent of the Week?

Head to⁠ www.eventaboutitpodcast.com⁠ to share YOUR “Vent of the Week” and join the Squared Squad for bonus content, guest Q&As, and our exclusive After Show.


Connect with Us!

Follow the show on social media ⁠@eventaboutit⁠

⁠https://www.instagram.com/eventaboutit⁠

Work with Megan Martin

⁠https://msquareddynamics.com/

EVENT ABOUT IT: Event Marketing, Strategy & Business Growth
Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.