Hearing “we’ve decided to go in a different direction” from a potential client never feels great — especially when you were excited about working together. In this short and encouraging solo episode, I’m sharing how to navigate those moments without losing confidence, and how to turn a ‘no’ into a tool for growth in your wedding business. I’m opening up about a recent experience, the ways I’m working with my business coach to strengthen my sales process, and the important perspective shift that comes with realizing you don’t actually want every single lead to book you. You’ll also learn why “no” isn’t always personal, practical ways to refine your process, and how to keep relationships positive even when you don’t book the client — because you never know where that connection might lead down the road. What You’ll Learn in This Episode: Why a ‘no’ isn’t always about you (and what it might really mean) The surprising reason you don’t want every single client to book you How to evaluate your sales process and messaging Why following up with kindness can lead to future opportunities How to turn rejection into motivation and business improvements Resources & Links: Sign up for the FREE Book More Weddings Summit (Aug 18–22): eventcrush.com/summit Get tickets for Unveiled: A Night Out for Wedding Pros (Oct 16 in Eugene, OR) — 20% off through Aug 16 Thanks for tuning in! Loved this episode? Please consider leaving a rating or review, and make sure you’re subscribed!