Gen Z is changing the wedding industry in big ways — from how they search for vendors to how they prefer to communicate. In this episode of the Event: Crushed Podcast, Becky sits down with Amanda Writesman of the Bridal Theory, marketing strategist, educator, and small business coach with over 14 years of experience in the wedding and creative industries. Amanda shares her insights on how wedding pros can adjust their marketing and sales strategies to connect authentically with Gen Z couples. From texting etiquette to social media trends, this conversation is packed with practical tips to help you stay relevant and confident when working with the next generation of couples. If you’ve been wondering how to attract and book Gen Z clients without feeling like you’re chasing trends, this episode is for you. What You’ll Learn in This Episode: Why Gen Z approaches wedding planning differently than past generations How to adapt your communication style (including when and how to text) Marketing shifts wedding pros need to make right now What authenticity really looks like when speaking to Gen Z couples Practical steps to update your sales process for today’s couples Resources & Links Mentioned in This Episode: ClickSend – a text messaging platform for communicating with clients professionally Google Voice – a tool for managing calls and texts without using your personal phone number AmandaWritesman.com – learn more about Amanda’s programs and resources Follow Amanda on Instagram: @thebridaltheory Connect with Becky: @eventcrush.ed Loved this episode? Please consider leaving a rating or review, and make sure you’re subscribed! Thanks for tuning in!