Are you a wedding pro ready to ’crush it’ in life and business?
Each week on the Event: Crushed podcast, we’ll be chatting about all things wedding industry, entrepreneurship, and how to take our businesses to the next level with practical advice and real life stories from someone who has been in it for over a decade, along with expert guests!
Host Becky Hart has owned her PNW wedding + event planning company Event Crush since 2012, has bought and sold a rental business, and leads one of the longest-running wedding pro networking groups in Oregon. She is excited to share her expertise and bring on amazing guests to discuss topics such as social media, burnout, growing a team, vendor relationships, work/life balance, and so much more.
Tune in each Friday for a new episode!
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Are you a wedding pro ready to ’crush it’ in life and business?
Each week on the Event: Crushed podcast, we’ll be chatting about all things wedding industry, entrepreneurship, and how to take our businesses to the next level with practical advice and real life stories from someone who has been in it for over a decade, along with expert guests!
Host Becky Hart has owned her PNW wedding + event planning company Event Crush since 2012, has bought and sold a rental business, and leads one of the longest-running wedding pro networking groups in Oregon. She is excited to share her expertise and bring on amazing guests to discuss topics such as social media, burnout, growing a team, vendor relationships, work/life balance, and so much more.
Tune in each Friday for a new episode!
74 | Franchising, Growth & Company Culture with Kerrie Hileman of The White Magnolia
Event: Crushed for Wedding Pros
48 minutes
1 month ago
74 | Franchising, Growth & Company Culture with Kerrie Hileman of The White Magnolia
In this inspiring episode, Becky sits down with Kerrie Hileman, founder of The White Magnolia Bridal Collection and Magnolia Laine, to explore her journey from CPA to bridal boutique founder to multi-location business owner and franchisor. Kerrie shares how she turned her love for bridal fashion into a thriving brand with 15 locations across the U.S., leading an all-female team and creating unforgettable experiences for brides.
Together, Becky and Kerrie discuss:
How Kerrie transitioned from an accounting career to entrepreneurship
The intentional growth behind expanding to multiple locations
How franchising works (and what it really takes to do it well)
Why creating a personalized experience is the foundation of a successful bridal or wedding business
What it’s like to lead and empower women in business
The importance of strong company culture and consistent client experience
Kerrie’s best advice for new or growing wedding professionals
Whether you’re a planner, photographer, or creative entrepreneur, you’ll leave this episode with valuable insights on scaling sustainably, maintaining your brand integrity, and leading with purpose.
Key Takeaways
You don’t have to be everything to everyone—focus on your niche and ideal client.
A consistent client experience starts with clear systems, training, and shared values.
Franchising isn’t as intimidating as it seems—but it requires strong operations and alignment.
Building an uplifting company culture eliminates drama and encourages growth.
Your skin will get thicker over time—growth and resilience come with experience.
Connect with Kerrie
Instagram:@whitemagnoliabridal@magnolialainebridal@amberellabridal
Websites:www.whitemagnoliabridal.comwww.magnolialainebridal.com
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Event: Crushed for Wedding Pros
Are you a wedding pro ready to ’crush it’ in life and business?
Each week on the Event: Crushed podcast, we’ll be chatting about all things wedding industry, entrepreneurship, and how to take our businesses to the next level with practical advice and real life stories from someone who has been in it for over a decade, along with expert guests!
Host Becky Hart has owned her PNW wedding + event planning company Event Crush since 2012, has bought and sold a rental business, and leads one of the longest-running wedding pro networking groups in Oregon. She is excited to share her expertise and bring on amazing guests to discuss topics such as social media, burnout, growing a team, vendor relationships, work/life balance, and so much more.
Tune in each Friday for a new episode!