Welcome to episode 75! This will be the *last* episode as "Event: Crushed," but don't worry -- we're not going anywhere! Things are evolving and I am excited to be back in a couple of weeks with a brand new vision for the podcast. I hope you'll stick around! In this episode, Becky chats with copywriter Laura Paetkau of Copy by Laura about the power of connection-driven copy and how wedding pros can use their words to build trust, attract dream clients, and convert inquiries into bookings. Laura shares her journey from government communications to becoming a full-time copywriter for creative entrepreneurs, and the lessons she’s learned about writing website copy that not only sounds good — but strategically sells. Together, Becky and Laura dive into the psychology behind what makes website copy convert, how to show your personality without losing professionalism, and why today’s buyers are craving authenticity over “pain point” marketing. If you’ve ever looked at your website and thought, “This doesn’t sound like me,” this episode is a must-listen.Connect with Laura: https://www.copybylaura.com Copy by Laura on Instagram Free Sales Page template Special Offer: Get $200 off Laura’s Core Website Copy package (three custom-written pages of your choice) when you mention Becky and Event: Crushed! Offer valid for 30 days after this episode airs (until 11/29/25). Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!