Behind the recently published article: Tariffs – now what for trade shows, this episode’s guest, media and events entrepreneur Dr Baris Onay, is a bit of a coup. Referencing the impact of international sanctions on Russia in 2014 from first-hand experience, Baris looks at what to expect, and what might actually happen, as a result of the restless canon of US tariffs.  Hosted by Adam Parry, Baris moves from the “cataclysmic potential” for people selling goods to the States, and the China question, to strategy advice for US and non-US organisers. While these sanctions are clearly not nailed on, Baris highlights the crucial role for one-to-one buyers’ programmes, content, and technology, meantime. Dr Baris Onay’s take on the tariff’s is clued up, on point, and this is an invaluable conversation for the events industry.   To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.