How IPME Is Redefining Event Design Through Sustainable Innovation In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with Craig Rapoza, President of Built Rite and Co-Founder of IPME, to explore how shipping containers are transforming the way brands build, move, and scale experiential environments. From high-impact activations for Audi and Volkswagen to the World Cup 2026 and CES, Craig shares how IPME’s modular, container-based structures deliver sust...
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How IPME Is Redefining Event Design Through Sustainable Innovation In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with Craig Rapoza, President of Built Rite and Co-Founder of IPME, to explore how shipping containers are transforming the way brands build, move, and scale experiential environments. From high-impact activations for Audi and Volkswagen to the World Cup 2026 and CES, Craig shares how IPME’s modular, container-based structures deliver sust...
EMT #37 with Mitchell Mauk - Storytelling Through Exhibit Design: Metaphor, Simplicity & Impact
Event Marketer's Toolbox
1 hour 2 minutes
2 months ago
EMT #37 with Mitchell Mauk - Storytelling Through Exhibit Design: Metaphor, Simplicity & Impact
In the latest episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito sat down with Mitchell Mauk, Principal of Mauk Design, to discuss how storytelling, metaphor, and simplification can transform exhibits into memorable, engaging, and effective experiences. Mitchell, whose work spans NASA, Google, McDonald’s, AT&T, and O.C. Tanner, shared his insights on how exhibits can communicate complex ideas simply, captivate audiences, and reinforce brand messaging. Even for those who wer...
Event Marketer's Toolbox
How IPME Is Redefining Event Design Through Sustainable Innovation In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with Craig Rapoza, President of Built Rite and Co-Founder of IPME, to explore how shipping containers are transforming the way brands build, move, and scale experiential environments. From high-impact activations for Audi and Volkswagen to the World Cup 2026 and CES, Craig shares how IPME’s modular, container-based structures deliver sust...
