Episode 50 marks the Season One finale of Event Marketer’s Toolbox. Hosts Chris Dunn, Brendon Hamlin and Dana Esposito come together for a special recap episode, reflecting on the ideas, conversations, and guests that shaped the show’s first year. Instead of introducing a new guest, this episode revisits standout moments from across the season, reacting to key insights and sharing what they’ve learned along the way — about events, relationships, community, and what really drives meaningful ex...
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Episode 50 marks the Season One finale of Event Marketer’s Toolbox. Hosts Chris Dunn, Brendon Hamlin and Dana Esposito come together for a special recap episode, reflecting on the ideas, conversations, and guests that shaped the show’s first year. Instead of introducing a new guest, this episode revisits standout moments from across the season, reacting to key insights and sharing what they’ve learned along the way — about events, relationships, community, and what really drives meaningful ex...
EMT #44 with Anders Boulanger - Engage First: Bridging the Attention Gap in Events
Event Marketer's Toolbox
1 hour 2 minutes
2 months ago
EMT #44 with Anders Boulanger - Engage First: Bridging the Attention Gap in Events
On this episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito sit down with speaker, author, and Engagify CEO, Anders Boulanger, to break down how attention becomes connection—and connection becomes real pipeline—at trade shows. From the “engagement gap” model to practical booth layout fixes, Anders shares how to give attendees a reason to stop, a reason to listen, and a reason to buy. Expect tactics you can use at your next show: building micro-crowds, placing aisle-view pr...
Event Marketer's Toolbox
Episode 50 marks the Season One finale of Event Marketer’s Toolbox. Hosts Chris Dunn, Brendon Hamlin and Dana Esposito come together for a special recap episode, reflecting on the ideas, conversations, and guests that shaped the show’s first year. Instead of introducing a new guest, this episode revisits standout moments from across the season, reacting to key insights and sharing what they’ve learned along the way — about events, relationships, community, and what really drives meaningful ex...
