Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger. At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?” The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyon...
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Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger. At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?” The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyon...
EP 149 | Old Playbook vs. New Playbook: What Event Marketers Need to Rethink
Event Marketing: Redefined
50 minutes
4 months ago
EP 149 | Old Playbook vs. New Playbook: What Event Marketers Need to Rethink
Events are evolving—and fast. But many marketers are still stuck in rinse-and-repeat mode, defaulting to outdated formats, shallow experiences, and one-size-fits-all ideas. And that’s exactly why Bibi Brown, Senior Vice President Business Development at GES, kicked off our 2025 Summer Live Show Series with a much-needed reality check (and roadmap forward). Because if we want our events to connect, convert, and inspire today’s audiences—we’ve got to break up with the old playbook and design ...
Event Marketing: Redefined
Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger. At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?” The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyon...
