Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger. At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?” The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyon...
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Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger. At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?” The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyon...
EP 151 | The Event Strategy Shift Most Teams Are Missing
Event Marketing: Redefined
19 minutes
4 months ago
EP 151 | The Event Strategy Shift Most Teams Are Missing
You want your event to connect. To be remembered. To make people feel something. And most importantly, you want it to work. But too many event marketers skip the hard part: crafting a story that actually moves people. This episode peels back the curtain on what it really means to build a strategic event narrative—one rooted in customer insight, emotional resonance, and purpose. Matt Kleinrock and Pablo Gonzalez break down: ✅ How story-driven pitches outperformed every other idea at Event M...
Event Marketing: Redefined
Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger. At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?” The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyon...
