Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger. At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?” The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyon...
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Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger. At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?” The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyon...
EP 154 | Back to Basics with Partners: How to Lead Shared Events Without Losing Your Strategy
Event Marketing: Redefined
51 minutes
3 months ago
EP 154 | Back to Basics with Partners: How to Lead Shared Events Without Losing Your Strategy
Whether you’re collaborating with external partners, internal teams, or cross-functional stakeholders—shared events come with shared pressure. And if you’re not careful, your strategy can get lost in the noise. Suddenly, you’re managing 20 different opinions, 5 conflicting goals, and a booth space that feels more like a compromise than a campaign. The event might still “run,” but it rarely delivers what it could have with true alignment. For the third episode of our “Back to the Basics” sum...
Event Marketing: Redefined
Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger. At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?” The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyon...
