Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger. At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?” The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyon...
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Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger. At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?” The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyon...
EP 161 | Personalization at Events: How the Best Event Marketers Do It
Event Marketing: Redefined
54 minutes
1 month ago
EP 161 | Personalization at Events: How the Best Event Marketers Do It
Event marketers talk about personalization a lot. We slap a name on a badge, segment an email list, and call it a day. But attendees want more than that. They want to feel seen: from the first invite, to the way a session is designed, to the follow-up that lands after the show. That’s the kind of personalization that creates loyalty, accelerates deals, and turns an event into something people don’t forget. That’s why on this episode, Jody Hall (Director, Global Event Management at Labcorp) ...
Event Marketing: Redefined
Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger. At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?” The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyon...
