The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 23, we’re joined by Arthur Castillo, founder of Modern GTM and currently Head of Community and Customer Marketing at Storylane. Arthur has spent years working across sales, marketing, and customer communities at fast-growing SaaS companies, where he’s seen how buying decisions get made. W...
All content for EventShark Podcast is the property of EventShark and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 23, we’re joined by Arthur Castillo, founder of Modern GTM and currently Head of Community and Customer Marketing at Storylane. Arthur has spent years working across sales, marketing, and customer communities at fast-growing SaaS companies, where he’s seen how buying decisions get made. W...
Making Great B2B Content in 2026 w/ Devin Reed | EventShark Pod Ep #17
EventShark Podcast
21 minutes
3 months ago
Making Great B2B Content in 2026 w/ Devin Reed | EventShark Pod Ep #17
Devin Reed knows B2B content because he’s lived it. He’s a 2x Head of Content at billion-dollar startups (Gong, Clari), where he scaled Gong’s brand and content from $20M → $200M ARR. He now advises some of the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more. Today, he helps SaaS marketers and founders grow their audience, brand, and pipeline with strategic content. But Devin isn’t just the polished résumé guy. He’s the creator himself who rents basketball s...
EventShark Podcast
The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 23, we’re joined by Arthur Castillo, founder of Modern GTM and currently Head of Community and Customer Marketing at Storylane. Arthur has spent years working across sales, marketing, and customer communities at fast-growing SaaS companies, where he’s seen how buying decisions get made. W...
