A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).
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A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).
Episode 59 - Talking about the point of Loyalty with special guest Adam Posner
Everybody hates your brand
39 minutes 58 seconds
5 months ago
Episode 59 - Talking about the point of Loyalty with special guest Adam Posner
In this episode, we talk to Adam Posner, founder of the loyalty consultancy The Point of Loyalty.
We cover the value of loyalty programs beyond the obvious, when a brand shouldn't have a loyalty program and how a brand's body language can really affect the success of its program.
Everybody hates your brand
A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).
