How to Build a Content Strategy That "Drives Pipeline"

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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Louis Grenier | Marketing & Branding

309 episodes

1 day ago

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of. Tune in to learn how to stand the f*ck out and market... without selling your soul.

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Marketing

Business,

Entrepreneurship

How to Build a Content Strategy That "Drives Pipeline"

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

54 minutes

1 year ago

How to Build a Content Strategy That "Drives Pipeline"

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing.

(00:00) - Intro
(03:45) - Sara's pet peeve
(06:28) - First actionable steps as a marketer
(10:51) - How to find and convince the right people for content marketing
(21:46) - Getting people involved
(26:59) - When did you drive more pipeline
(28:18) - Sara's content strategy process
(33:19) - What's a cluster
(36:05) - How do you decide on a cluster
(40:15) - The difference between content strategy and editorial calendar
(44:43) - How do you deal with the fear of judgment
(49:28) - The difference between business in the US and the EU
(51:56) - Sara's top 3 resources

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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