How to Have Better Ideas (Lessons From The Onion’s Creator)

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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Louis Grenier | Marketing & Branding

309 episodes

22 hours ago

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of. Tune in to learn how to stand the f*ck out and market... without selling your soul.

All content for Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast is the property of Louis Grenier | Marketing & Branding and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

How to Have Better Ideas (Lessons From The Onion’s Creator)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

52 minutes

1 year ago

How to Have Better Ideas (Lessons From The Onion’s Creator)

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

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Scott Dikkers, the founder of the world’s first humour publication, The Onion, will teach you to grow your brand the wrong way and still make it stand the f*ck out. Scott wrote and developed TV projects that sold to MTV and Comedy Central, won over 30 Webby Awards, and now teaches others to be funny at howtowritefunny.com.

Topics Covered:

(00:00) - Intro
(02:51) - The invisible architects of humour
(08:15) - Anonymity over fame
(17:00) - How Jim's Journal broke the mould in comic strips
(22:03) - How to take context and f*ck with it
(30:58) - Why churning out ideas beats polishing them
(37:21) - How to keep your creative identity unspoiled
(42:55) - “You have to fall in love with that idea”
(48:30) - Work, passion, and living a fulfilling life
(49:52) - Where can you find Scott?

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘