How to Make Products That Stick (With PepsiCo's Chief Design Officer)

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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Louis Grenier | Marketing & Branding

309 episodes

22 hours ago

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of. Tune in to learn how to stand the f*ck out and market... without selling your soul.

All content for Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast is the property of Louis Grenier | Marketing & Branding and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

55 minutes

1 year ago

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

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With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.

It sounds a bit cliché, doesn't it?

That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.

(00:00) - Intro
(02:23) - Human Centricity vs Customer Centricity
(06:25) - 3 vectors to hit the right note with your product
(11:41) - How to market your product to any potential buyers
(23:33) - How to reduce your chances of making mistakes
(31:32) - Is it possible to learn confidence
(37:00) - The 3 forms of love
(40:14) - How prototyping can change everything
(49:42) - The power of the shiny object
(51:11) - Mauro's advice for marketers

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘